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Content marketing leader, content strategist, and writer
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Invitae and BridgeBio campaign
Project type
Bottom-of-funnel campaign
Target audience
Biopharma companies
Year
2024
Role
Verbal expression, content development, tactical planning
Concept + visual expression + design
Invitae needed a bottom-funnel campaign to market its de-identified genetic data and dashboard tool offerings to biopharma partners. We created paid carousel ads, an email drip campaign, and a case study.
We're also working on a top-of-funnel email drip campaign and a drug discovery blog post to leverage across email and social.
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