Content marketing leader, content strategist, and writer
Work experience
2022-Present
Head of Content, Labcorp and Invitae
Develop and execute content strategy, resulting in increased engagement and ROI. Drive the creation of engaging content, maintaining alignment with business goals throughout. Lead cross-functional campaign content mapping sessions for strategy and tactical planning. Establish governance guidelines to uphold quality and brand alignment in all published materials. Create compelling copy for print, digital, and events. Audit and optimize for impact. Manage freelance writers and agency production to ensure timely delivery of high-quality content.
2020-2022
Content Writer, Ambry Genetics and REALM IDx
Enhanced brand presence through trend identification and strategic opportunities within the healthcare sector. Crafted targeted, well-researched content aimed at patients, providers, and C-suite executives across print and digital, ensuring engagement and alignment with organizational goals. Led social media strategy by monitoring data analytics, competitors, and market trends. Collaborated closely with designers to communicate complex medical topics in accessible and appealing formats.
2020-Present
Content Strategist and Writer, Freelance
Act as the go-to writer and editor for Canon Medical USA, Inc. Led trademark naming and verbal expression for their flexible financing program. Strategized and developed fundraising campaigns for Young Audiences of Oregon & SW Washington and Clackamas Repertory Theatre, driving grassroots donations. Wrote digital and direct-mail appeals, impact reports, and website copy for a nonprofit executive search firm.​​
For my full resume, let's talk.
Education
2019-2022
Master's in Professional Writing, New York University
Graduated summa cum laude. Completed coursework in Writing for Digital Media, Business and Organizational Writing, Principles of Information Architecture, Media Production for Professional Writers, Writing for Health Professions, and more.
Read my interview on the NYU blog.
2010-2012
Bachelor of Arts in English, Portland State University
Focused on creative writing minor. Studied fiction, poetry, and nonfiction writing. Also completed coursework in book publishing.
When not working
I usually hike, travel the US and abroad, write (for fun), read, pickle veggies, and make spicy slaws.
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I recently hiked all 96 miles of the West Highland Way in Scotland in 7 days and gained an emotional attachment to my trekking poles.​​
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I also spend a lot of time entertaining my tiny dog, Abner, who regularly crashes work meetings.
I'm the one who crashes meetings.