Experience | Shanna Seesz

Work experience

2024 - Present

Creative Content Director, Labcorp

Lead the content and creative function for a global healthcare and diagnostics leader, overseeing narrative strategy, brand storytelling, and cross‑channel content programs.

Set the tone, voice, and messaging architecture for clinical, product, and brand communications across Labcorp’s enterprise.
Direct all content and creative campaigns, ensuring clarity, consistency, and alignment with business priorities.
Lead a multidisciplinary team of writers, editors, and external partners; establish a high bar for craft and creative excellence.
Translate complex scientific and diagnostic concepts into accessible narratives for B2B, B2B2C, and consumer audiences.
Build editorial calendars, content governance systems, and workflows that improve speed, quality, and cross‑functional alignment.
Partner with Clinical, Product Marketing, Brand, and Commercial teams to source stories, data, and insights that bring Labcorp’s impact to life.
Oversee integrated campaigns that increase engagement, strengthen brand trust, and support product launches.

2022-2024

Head of Content, Invitae

Owned content strategy and brand storytelling for a global genetic testing and health insights company.

Developed messaging frameworks and content architectures for clinical, product, and commercial audiences.
Produced anchor content: white papers, reports, case studies, blog posts, and web copy.
Served as brand voice steward, ensuring clarity, accessibility, and consistency across channels.
Partnered with clinical experts and product teams to translate genetic and diagnostic concepts into accessible narratives.
Managed freelancers and agencies, providing direction and editorial oversight.
Built editorial calendars and workflows that improved collaboration and visibility.

2020-2022

Content Writer, Ambry Genetics and REALM IDx

Supported brand and content strategy for two precision medicine organizations, turning complex scientific concepts into clear, accessible communication.

Enhanced brand presence by identifying trends and strategic opportunities across the healthcare landscape.
Developed targeted, well‑researched content for patients, providers, and executive audiences across print and digital.
Led social media strategy through data‑driven insights, competitive analysis, and market monitoring.
Collaborated with designers to translate complex topics into engaging content and creative assets.
Ensured clarity, accuracy, and alignment with organizational goals across all content.

Ongoing

Independent Content Strategist & Writer

Create content strategies, messaging frameworks, and narrative systems for nonprofits, health tech companies, and mission‑driven brands.

Develop content plans, editorial calendars, and messaging architectures.
Specialize in simplifying technical, scientific, and emotionally complex topics.
Produce anchor content across formats: white papers, reports, case studies, web copy, and brand storytelling.

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Education

2019-2022

Master's in Professional Writing, New York University

Graduated summa cum laude. Completed coursework in Writing for Digital Media, Business and Organizational Writing, Principles of Information Architecture, Media Production for Professional Writers, Writing for Health Professions, and more.

2010-2012

Bachelor of Arts in English, Portland State University

Focused on creative writing minor. Studied fiction, poetry, and nonfiction writing. Also completed coursework in book publishing.

When not working

I usually hike, travel the US and abroad, read, and pickle veggies/slaws. I also write media critique, nonfiction, fiction, and poetry (publications forthcoming).

In 2024, I hiked all 96 miles of the West Highland Way in Scotland in 7 days and developed an unreasonable emotional attachment to my trekking poles.

At home, I spend a lot of time entertaining my tiny dog, Abner, who regularly crashes work meetings.

I'm the one who crashes meetings.