Narrative strategy, brand storytelling, and content leadership
Work experience
2022-Present (Invitae acquisition)
Labcorp & Invitae
Content Director, Labcorp & Head of Content, Invitae
Lead enterprise narrative strategy, thought leadership, and brand storytelling across diagnostics, genomics, oncology, rare disease, autoimmune, women's health, and more.
Highlights:
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Reimagined Labcorp's Pulse Report into an ANA award-winning genetics campaign.
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Created naming, messaging framework, and launch campaign for Invitae Generation.
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Build enterprise editorial standards and governance systems that improve consistency across teams.
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Partner with clinical, medical affairs, marketing, and executives to make complex science accessible and audience-centered.
2020-2023
Independent Consulting
Content Strategist / Writer
Partnered with healthcare, health-tech, and nonprofit organizations to clarify complex ideas through narrative strategy, thought leadership, and executive communications
Highlights:
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Developed messaging frameworks and brand positioning for emerging and established organizations.
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Led thought leadership, executive communications, and editorial governance initiatives.
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Wrote website messaging and UX copy for a nonprofit executive search firm.
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Created email nurture journeys and lifecycle content.
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Supported fundraising and brand storytelling campaigns for mission-driven organizations.
2020-2022 (Ambry joined new parent company)
Ambry Genetics & REALM IDx
Content Writer / Lead
Built the editorial foundation for scientific and clinical communications across diagnostics and genomics.
Highlights:
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Led content strategy, clinical storytelling, and brand messaging initiatives.
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Worked closely with clinicians, scientists, and product teams to translate complex medical information into clear, audience-centered communications.
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Established editorial standards and governance systems that supported scalable content operations.
2017-2020
Playworks
Development, Content, and Communications Lead
Led fundraising communications, executive storytelling, and content strategy for a multi-state nonprofit organization.
Highlights:
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Managed executive communications and cross-functional storytelling initiatives.
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Developed integrated fundraising campaigns across email, social media, events, and donor engagement.
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Produced impact reports, grant proposals, executive presentations, and donor communications.
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Partnered across teams to transform community impact into compelling stories that strengthened fundraising and organizational visibility.
For my full resume, let's talk.
Master's in Professional Writing, New York University
Summa Cum Laude
Completed coursework in Writing for Digital Media, Business and Organizational Writing, Principles of Information Architecture, Media Production for Professional Writers, Writing for Health Professions, and more.
Bachelor of Arts in English, Portland State University
Education
When not working
Outside of work, you'll usually find me outdoors, on the road, writing, or buried in a puzzle or book.
In 2023, I spent three months driving cross-country in my tiny Prius with my pup, Abner.
In 2024, I hiked all 96 miles of Scotland's West Highland Way in seven days and developed an emotional attachment to my trekking poles.
Based in Portland, OR, I share my life with Abner, who regularly crashes work meetings.
I'm Abner, the one who crashes meetings.
