Narrative strategy, thought leadership, and brand voice
My work
A selection of narrative strategy, brand storytelling, editorial leadership, and integrated communications across healthcare and mission-driven organizations.
Labcorp · 2025
Built a research-driven thought leadership platform around genetic counselors’ perspectives, turning audience insights into an integrated campaign that strengthened Labcorp’s relevance in the genetics community.
Labcorp · Oncology · 2026
Created a narrative platform and messaging architecture to connect a complex oncology portfolio across audiences, channels, and the cancer care journey.
Labcorp + Invitae · Genetics · 2024-2025
Led digital strategy across Labcorp and Invitae to create a more audience-centered genetics experience and connect the two brands across their digital ecosystems.
Invitae · 2023-2024
Created a narrative and messaging system to unify Invitae's evolving technology, scientific expertise, and data under one idea and extended it across web, social, and campaign content.
Invitae · 2024
Reimagined hereditary cancer education around two distinct patient needs, translating complex genetics into shorter, clearer and more approachable video experiences.
Playworks · 2019
Developed a donor storytelling strategy anchored by an original video concept, extending the story across fundraising events, newsletters, social and corporate giving campaigns.