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Hi, I'm Shanna.
I lead small, mighty teams that build the messaging, content, and creative campaigns that set organizations apart
—with systems and content plans
to back them up. 

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I love what I do

With deep experience in biotech, health tech, and B2B/B2C marketing, I lead:

- Strategic content development

- Narrative & messaging frameworks

- Brand storytelling & thought leadership

- Content governance & editorial operations

- Cross-channel content & campaigns

- Content mapping & IA

- Content audits & optimization

- Editorial calendars & workflow systems

- Agency & freelancer management

- SEO/AEO-aligned content strategy

- Data‑driven social & performance insights

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I turn complex ideas into clear, compelling narratives that drive adoption and trust.

As a content leader, I build systems, teams, and storytelling frameworks that help organizations grow with clarity and purpose.

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I’ve spent 6+ years in biotech and health tech, focused on transforming overwhelming scientific information into accessible, human‑centered communication. My work is grounded in processing fluency, motivated resistance to persuasion, and a deep commitment to accessibility.

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I also spent 3+ years leading content for nonprofits to bring their impact stories to life with empathy and narrative precision.

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Whatever the industry, I’m driven by the same goal: to create content and stories that resonate and make a real difference.

"Shanna is one of those amazing Content & Brand Strategists who combines strategic thinking with the right words to simplify complex ideas. She is consistently the 'go to' person on the team when it comes to guarding the voice of our brand and when ideas need verbal simplification. She is a tireless advocate for ensuring our audiences can understand and digest ideas quickly. Shanna's calm demeanor and effortless ability to present ideas clearly make her a natural leader among her peers. I am humbled that Shanna has chosen to be a part of my team and am continually impressed with everything she does."

Larissa Friesen, VP of Marketing, Invitae

Let's deep dive into the story your audience wants/needs to hear.

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